The materialism

Humans have evolved into small social groups in which image and status are of prime importance, not only for survival, but also to attract partners, impress friends and raise children. Nowadays, we adorn ourselves with goods and services more to impress others than to enjoy having a piece of material – which makes “materialism” a deeply misleading expression for much of consumption. Many products are primarily signs, and only in the background do they take on the appearance of material objects. Our vast sociopathic brain has evolved toward a prevailing social goal: to make others beautiful. And buying impressive products in a money-based economy is just the latest way to achieve that goal.

Excerpt from the book Darwin goes shopping for Geoffrey Miller

#meumbap personal #flavialippi # aequacao #idhl

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